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Rebranding JC Penney – Will it be Square or Bring Flare?
JC Penney, the 110-year-old department store, realized the need for a refresh. But as with any change in a brand, a corporation’s most valuable asset, there needs to be a reason, a customer reason,...
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Fashion Industry: 3 Ways to Pique Your Brand’s Interest with Pinterest
Any designer worthy of an atelier on Avenue Montaigne will tell you fashion is meant to be an experience. Ideally, it’s an experience that makes consumers feel so trendy, sophisticated and confident...
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Can Pepsi’s Turn to Michael Jackson Revive Its Brand?
As a little girl growing up in China, Michael Jackson meant everything American to me. Now that I live in the U.S., I often think about how much Michael Jackson inspired me to pursue my dreams. Now I...
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People Love to Shop, So Why Are Your Online Sales So Low?
“People are buying online. We need to sell online.” After a few months, the IT department rolls out a website with a space for searching products, pictures of items for sale, a menu of product...
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Harness the Power of People for Fitness Marketing
If you’re not familiar with Tough Mudder, the one thing you should know is that it’s marketed as “Probably the Toughest Event on the Planet.” Each race features a 10 to 12-mile course riddled with...
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Three Ways Fashion Magazines Can Recapture the Spotlight
Video killed the radio star, but has the Internet, particularly bloggers, slain the fashion magazine? Vogue, Elle, Glamour and Cosmopolitan are iconic brands, but how many of us actually purchase these...
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